Executive & Operation Team
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Founder & CEO
Joshua Hoo is a seasoned professional with over 25 years of experience in real estate development and private equity. As the General Manager and Director of a prominent real estate developer, Joshua has been integral to every phase of development, including project feasibility studies, land acquisition, design, permitting, marketing, construction, and final closings. This comprehensive involvement showcases his expertise in project execution and management. With over 10 years of experience in a leading real estate private equity firm, Joshua has held various roles, including that of Executive Director. In these roles, he has successfully managed investments for over 1,000 investor households, leveraging his deep understanding of investor needs and market dynamics to ensure optimal investment outcomes. Throughout his career, Joshua has been involved in more than 70 real estate development projects, demonstrating his comprehensive knowledge of the industry and his strategic insight. This extensive experience has made him a trusted leader in the field of real estate development and private equity.
Director, Corporate & Investor Services
As the Director, Corporate and Investor Services, Sharon leverages over two decades of experience in investor services and strategic management. She is committed to delivering top-tier client service and enhancing corporate operations, ensuring exceptional support and efficiency for both investors and the organization.
Marketing Director
Andy, with over 15 years of experience in marketing and graphic design, is the founder of DAY OF DESIGN, a branding company that has been in operation for 8 years. As both a creative leader and strategist, Andy has been instrumental in helping businesses build strong, impactful brand identities. Andy excels in integrating marketing strategies with design to create comprehensive branding solutions. His work focuses on developing clear, effective marketing campaigns that align with a business’s goals and resonate with target audiences. Through Goodland Equity Partners, Andy works closely with clients to craft personalized marketing solutions that not only elevate brand visibility but also foster lasting relationships with clients and partners. Andy’s expertise lies in delivering marketing strategies that drive growth, improve customer engagement, and reinforce brand loyalty. With his holistic approach, he ensures that each project is designed to communicate its message clearly and achieve meaningful, measurable results.
Capital Market Team
Managing Director, Capital Market Group
Vincent Li is a seasoned finance professional with over a decade of experience in capital markets, investment consulting, and client relationship management. He has consistently prioritized building strong client relationships, focusing on their best interests and long-term financial growth while promoting healthy risk-adjusted returns. Vincent’s leadership extends to mentoring team members and guiding them through the complexities of the financial industry. With certifications in advanced financial advice and investment management, Vincent brings a comprehensive, client-centric approach to delivering tailored financial solutions.
Director, Capital Market Group
Dianna Grigoras has over 15 years of experience working in private equity, real estate, and tax advisory. She started her career working in tax policy with the OECD, the IBFD, and eventually switched to consulting, advising family-offices, and privately-owned groups on a range of tax matters related to investment vehicles, and tax planning. She has obtained her LL.M in International Tax Law from the Université de Lausanne, HEC., in Switzerland. In her spare time, she enjoys sailing, and running marathons.
VP, Capital Market Group
Matthew M. Jones is the VP of the Capital Markets Group at Goodland Equity Partners. With over two decades of experience spanning entrepreneurship, business development, finance, and project management, Matthew brings a strategic mindset and proven leadership to the firm’s capital markets operations. Matthew holds an Honours Bachelor of Commerce in Finance and Economics from the University of Windsor and is currently pursuing an MBA with a focus on entrepreneurship. His professional journey includes founding multiple ventures, leading large-scale financial and marketing initiatives, and consulting for top-tier financial institutions. Matthew’s expertise in financial structuring, equity and debt financing, and business strategy enables him to cultivate investor relationships and drive capital growth for Goodland’s real estate investment opportunities. His track record of success and passion for innovation make him an invaluable asset to the firm and its stakeholders.
VP , Capital Market Group
Ray Ma is an experienced professional with a solid background in capital markets, business development, and executive support. He is currently focused on leading investor relations and strategic growth initiatives, bringing valuable expertise in customer service, sales, and negotiation. Ray has held roles in business development and sales administration, where he successfully executed growth initiatives, including digital marketing campaigns, community outreach, and relationship management. He is skilled in building and nurturing relationships with clients and stakeholders across various industries.
Associate, Capital Markets Group
Miranda Huang is a dedicated investment professional focusing on real estate private equity. She specializes in market analysis, investment strategy, and business development, aiming to identify promising opportunities and structure investments that align with current market trends. In her role at Goodland, Miranda applies her expertise to connect investors with valuable prospects. Her comprehensive understanding of capital markets and proficiency in marketing ensure that each investment decision is supported by thorough research and strategic insight.
VP, Capital Markets Group
Kendell Johnson is a senior commercial leader and founder with deep experience in enterprise sales, strategic planning, and relationship-driven growth. He has led complex go-to-market work across cloud computing and fintech, with a track record of building high-trust client relationships and delivering results in major markets including Toronto, New York, and Los Angeles.  Kendell is also the CEO of Subskryb Corp, an auto-tech marketplace focused on the full customer vehicle-buying journey, spanning short-term leasing and subscriptions through to long-term financing.  His background includes leadership roles with Salesforce and Zuora, and public-sector enterprise experience at Oracle, where he managed end-to-end sales cycles and delivered tailored solutions to complex stakeholders.